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Mindset Growth. A Campaign

General description

An Instagram campaign with a set of Instagram story filters. Focusing on community & culture, material and nature, the filters raise big questions exploring our individual and cultural practices associated with sustainability and what these look like in our diverse global communities.

Material specification



A collaboration between Wanda Lephoto, Lucas By, Big Circle Studios, Xzavier Zulu, Elisabet Elfa – Patagonia.


Our campaign stimulates Mindset Growth. By engaging voices from different communities we reveal the nuances of our diverse understanding of sustainability across local and global communities. It is a gateway to grow our minds, a way to learn from each other’s lived experiences, a way to break down barriers posed by official terminologies, so we may form new pathways for sustainability to become understood as an accessible way of life.

Sustainable benefits

How to use the Mindset Growth Instagram filters

Market readiness

Pilot Scale

BIG DO 2021

Big DO is a design hackathon within Textile & Fashion 2030 that will inspire stakeholders in our industry to move into a transformative decade towards a new prosperous state for the textile and fashion industry. The purpose of the Big DO is to exhibit how apparel and textile design can become a lighthouse to a beautiful, clean, just, and thriving circular economy. Designers and visionaries are invited to create inspiring concepts based on the United Nation’s Sustainable Development Goals. The results from Big DO 2021 was shown and discussed at the International Summit 2021 Big DO Design Hackathon on October 26th, 2021.

All group objects:

Flipped Waste Yarn-dyed dress Rag rug Casted Wool Hat Mindset Growth. A Campaign

Knowledge Areas

All Exposé objects are tagged with one or several areas based on a textile value chain perspective.


Brand & Transparency

Transparency is necessary to ensure that stakeholders in the textile and apparel value chain have access to information in matters that affect them. Transparency is a must for sustainable development.

Accountability is highly valued among customers; in terms of brand building, it comes second to the quality of goods or services. New technologies such as blockchain, RFID, and Bluetooth applications as well as faster data computation enable more possibilities for transparency, traceability, and accountability.

Complete transparency and traceability are still visions. Systems must be created that give all stakeholders in the apparel and textile value chain opportunities to make responsible and informed decisions and to stop corruption.

#Brand&Transparency All area objects:

Use & Consumption

Sustainable consumption may seem contradictive and far-fetched. However, in the space between these words, opportunities for new behaviors, policy instruments, and business models open up, allowing for more conscious consumption.

Platforms such as F/ACT Movement have now been established to help fashion consumers to make more conscious decisions while at the same time enhancing their ability to express themselves through their outfits.

Consumer’s desire to make more sustainable choices, governmental green incentives, and industry’s resource conscious innovation give opportunities to create better systems that allow consumers more opportunities to live out their desire for fashion and textiles.

#Use&Consumption All area objects:

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