Hodakova’s engraved denim trousers are a re-worked pair of jeans with a pattern made with a laser cutting machine. The possibilities of laser cutting are not only that it can create patterned fabric by technology and without any chemicals or water, but it also has the ability to change the characteristics of a fabric, for example by making it thinner or cutting it into a lace. In this way, garments can be given a new life.
The background of this projects is the idea of working with what has already been produced and not contribute to any new production. Hodakova is an emerging sustainable brand that works with converting existing garments into new designs. This is done mainly by deconstruction but also by adding both craftsmanship and technology. An example of this is using laser cutting, and the wish is to explore the area further.
The fashion industry is facing problems with overproduction and leftover clothes. One way of addressing these problems is by being creative with clothes seen as “dead garments”, such as garment returns and samples from product development. Turning men’s styles into women’s styles, changing garment shapes, adding prints and details can bring new life to these garments – making them attractive to consumers again.
One way to make remake an attractive business opportunity for established fashion brands is through microfactories. A small-scale textile production line that include all the necessary steps, from sketch and cutting tables to sewing and even product photography.
The result could be a mini collection of remade garments, up to date and in line with the demands of today’s customers. Ready to be sold in the online store in less than a week.
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Each decision during product development affects sustainability and circularity. To develop products with lower environmental impact, the design team needs to be well aware of each component and process, and their individual and combined effect on the final product and its longevity.
One challenge is having comprehensive knowledge regarding sutainability when it comes to all of the components and processes that are a part of the production and lifetime of the garment. An additional challenge is implementing alternative design methods that do not require virgin components. Ongoing research inspires and shows methods to re-make existing products to have new functionalities and designs with an upgraded look.
With higher traceability when it comes to materials, components, and processes, there are increased possibilities for more conscious decisions. If communicated well, this gives the consumer a better basis for decisions.