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Rag rug

General description

The idea is to make a high quality rug made of end customers old discarded bedlinen in mix with virgin production waste. The focus is longevity and material used in the rug is high quality cotton that had lost its value in its former context and has now got a new high value through this robust rug. The rug fits Shyness concept and aestethics and has the handfeel of quality and exclusiveness.

Material specification



Shyness Interior


The rag is made from both pre-consumer and post-consumer textile waste. Raw edges cut from fabric production, seen as left-overs, and discarded bedlinen provided from hotels. Since hotel-standards are high the bedlinen were still of high quality. Through digital technique the bedlinen were cut into stripes for rag rug weaving.

Sustainable benefits

Market readiness

Pilot Scale

BIG DO 2021

Big DO is a design hackathon within Textile & Fashion 2030 that will inspire stakeholders in our industry to move into a transformative decade towards a new prosperous state for the textile and fashion industry. The purpose of the Big DO is to exhibit how apparel and textile design can become a lighthouse to a beautiful, clean, just, and thriving circular economy. Designers and visionaries are invited to create inspiring concepts based on the United Nation’s Sustainable Development Goals. The results from Big DO 2021 was shown and discussed at the International Summit 2021 Big DO Design Hackathon on October 26th, 2021.

All group objects:

Flipped Waste Mindset Growth. A Campaign Yarn-dyed dress Casted Wool Hat Rag rug

Knowledge Areas

All Exposé objects are tagged with one or several areas based on a textile value chain perspective.


Product & Design

Each decision during product development affects sustainability and circularity. To develop products with lower environmental impact, the design team needs to be well aware of each component and process, and their individual and combined effect on the final product and its longevity.

One challenge is having comprehensive knowledge regarding sutainability when it comes to all of the components and processes that are a part of the production and lifetime of the garment. An additional challenge is implementing alternative design methods that do not require virgin components. Ongoing research inspires and shows methods to re-make existing products to have new functionalities and designs with an upgraded look.

With higher traceability when it comes to materials, components, and processes, there are increased possibilities for more conscious decisions. If communicated well, this gives the consumer a better basis for decisions.

#Product&Design All area objects:

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