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Way Out West

General description

One of the challenges with the sharing economy is the activity of sharing. Somebody will have to ride their bike, drive their car, go by bus or walk to pick something up at somebody’s house. The idea is that an autonomous delivery vehicle will do this instead and significantly lower the threshold for sharing garments, and other products. Deliver robots also have significantly lower climate impact and a lower physical footprint than a conventional delivery vehicle.


City of Gothenburg
XV Production

Sustainability benefits

Efficient use of resources
Reduction of waste
Sustainable design methods
Sustainable consumer behavior

Material specification

Cotton and/or polyester


By law, all public health employers in Sweden must provide functional workwear to their staff. Leasing the workwear from a laundry service is a convenient way for a municipality to provide clothes. When the leasing agreement is over, clothes are often returned to the supplier. Garments in good quality, that are specially tailored or label to a specific customer are very difficult to reuse for another customer.

Market readiness

Pilot Scale


The fashion industry is facing problems with overproduction and leftover clothes. One way of addressing these problems is by being creative with clothes seen as “dead garments”, such as garment returns and samples from product development. Turning men’s styles into women’s styles, changing garment shapes, adding prints and details can bring new life to these garments – making them attractive to consumers again.

One way to make remake an attractive business opportunity for established fashion brands is through microfactories. A small-scale textile production line that include all the necessary steps, from sketch and cutting tables to sewing and even product photography.

The result could be a mini collection of remade garments, up to date and in line with the demands of today’s customers. Ready to be sold in the online store in less than a week.

All group objects:

Repair Patch System Engraved Denim Trousers Another Studio x Gina Tricot Re:Set Re:Craft Re:Gina Way Out West

Knowledge Areas

All Exposé objects are tagged with one or several areas based on a textile value chain perspective.


Product & Design

Each decision during product development affects sustainability and circularity. To develop products with lower environmental impact, the design team needs to be well aware of each component and process, and their individual and combined effect on the final product and its longevity.

One challenge is having comprehensive knowledge regarding sutainability when it comes to all of the components and processes that are a part of the production and lifetime of the garment. An additional challenge is implementing alternative design methods that do not require virgin components. Ongoing research inspires and shows methods to re-make existing products to have new functionalities and designs with an upgraded look.

With higher traceability when it comes to materials, components, and processes, there are increased possibilities for more conscious decisions. If communicated well, this gives the consumer a better basis for decisions.

#Product&Design All area objects:

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